How to Sell Your Ideas to the World: Writing and Pitching Op-Eds
Dates: Saturday, February 9
Time: 10 am - 3 pm (with one-hour lunch break)
Instructor: Ruth Whippman
Op-eds are the perfect way to sell an idea to the world, either for its own sake or as a way to promote something else, like a book, political campaign, charitable cause, or even a business. This one-day class will teach you how to craft, pitch, and sell the perfect op-ed.
We will focus on how to craft an argument, structure your thoughts, and then write a piece that will immediately grab and then hold readers’ attention. We will look at how to choose an appropriate publication that will be the best fit for your idea; timing and how to pitch your idea to editors at the perfect moment; and how to craft a pitch so that it will be picked up and stand out from the hundreds of other submissions that major publications receive each day.
Each student will leave at the end of the day with a fully formed op-ed idea that they can then adapt to various emerging news stories.
Ruth Whippman is a British journalist, humorist, and author living in California. She has published countless op-eds in publications including The New York Times, The Guardian, Time magazine, New York magazine and the Huffington Post. Her op-eds have been included in Read Reason Write (McGraw Hill) and various other college textbooks.
Ruth is the author America the Anxious, How Our Pursuit of Happiness is Creating a Nation of Nervous Wrecks, which was a New York Post Best Book of 2016, a New York Times Editors Choice, a Daily Mail must read and a Sunday Times Top Summer Read. She is a regular speaker and contributor to radio and podcasts.
More about Ruth: www.ruthwhippman.com